Plastic
In recent years plastic became ever more ubiquitous in our daily lives - its properties provide for a wide range of uses - and in the environment poses growing, complex challenges for which we must find urgent answers. The proliferation of uses, the low sensitivity of the population to the impact generated by the inadequate disposal of plastic waste and the ineffectiveness of recycling policies and systems (either because of the low disposal rate or because, in many cases, it is difficult and costly to recycle) are some of the factors that contribute to this picture of environmental urgency.
Consequently, we will develop a response adapted to the context and geographies of each of the businesses, based on a single set of assumptions reflected in a Letter of Principles for Plastics, where we have laid down our priorities: